Sunday, 17 May 2015

Video Developments

Over the past week, we have been working on improving and refining the video, along with the website. In terms of the video, there has been a slight reshuffle with some of the dialogue and footage, and we have been playing around with moving bits around. However, some sequences are still quite similar, and we have tried to follow the "action-time" graph we were given at the start of the brief.
In terms of the video, I feel like it's coming along pretty well, and is conveying the intended message we were after. The start consists of the slow background music, along with voice overs, in order to portray a negative and almost dramatic atmosphere. Once the dialogue mentions "buy a refillable drink bottle", the music gets a lot happier, and the footage is no longer desaturated, and appears in it's full unedited colour, to further brighten the mood. In the 'positive' part of the video, where we are stating how to make a change, we have used the actual diegetic sounds from the recordings rather than voice-overs.

There are still some parts where I feel the footage seems almost "repetitive", so we will try to get some more footage shot over the next couple of days, so that we can put this in if needed. One part I would like to experiment with more footage is just before the "cheerful" soundtrack comes on (dialogue saying "you know you should recycle that plastic bottle..."), as I think we could have some more interesting shots, which have better compositions and help to ensure the viewer stays focused and interested in the video, especially since our 'climax' and 'solution' are coming up (most important messages in the video).

However, we will continue to work on editing and developing this, and hopefully in class we will be able to get some more feedback on what to change, what's working well, and where we could experimenting on going next.

- Blake

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